As our CEO, founder and fearless leader, Ryan has over 20 years experience in digital marketing, technology innovation, and business leadership. His winning formula is his unique ability to merge cutting-edge technology with innovative marketing strategies, pioneering new solutions that drive business growth. Ryan consistently leads from the front in digital innovation and shares his knowledge to help others succeed. A recipient of an Industry Leaders Fund award in 2022, Ryan studied at Stanford Graduate School of Business. He is also the Marketing & Communications Chair for Entrepreneurs’ Organization (EO) Adelaide, Australia’s most influential business network.

As Head of Sales & Strategy, Shaun is the visionary founder of SLAM Strategy, a performance and growth marketing agency acquired by Refuel Creative. With over 30 years of experience spanning traditional and online retail, advertising and eCommerce, he offers extensive experience to the team. Shaun consistently steers the team in delivering high-performance results that drive eCommerce growth and success for clients. His winning formula lies in being a true pioneer in the digital space, relentlessly focused on maximising ROI and scaling eCommerce businesses through performance-driven strategies. Shaun delivers scalable growth and sustainable performance for eCommerce brands he works with.

As our Paid Ads Performance and Growth Manager, Cherry joins us from SLAM Strategy with an impressive 18 years of experience in performance marketing and digital advertising platforms. Her expertise spans both DTC eCommerce and B2B sectors, a strong background in multiple international markets. Cherry excels at empowering brands to perform at their best and achieve scalable growth, she achieves this through a strategic blend of branding, creative direction, conversion copy and landing page optimisation. Her winning formula is her remarkable ability to launch and optimise advertising campaigns with substantial ad budgets (exceeding $33 million) that consistently generates even larger sales revenue (over $300 million). Cherry’s focus is always on ensuring optimal performance and maintaining profitable margins.

As our Meta eCommerce Performance and Growth Specialist, Charles joins us from SLAM Strategy with over 8 years of experience in social media marketing and strategy. He specialises in performance marketing, growth acceleration and optimising eCommerce operations. His winning formula is in consistently delivering strong, measurable results by combining data-led strategies with innovative digital solutions. Charles always keeps his finger on the pulse of digital trends and develops strategies that are relevant and built for long-term success.

As our resident Social Media Specialist, Alice has over 6 years experience in social media, content creation, advertising, brand building and web design. Her winning formula is her ability to help our clients stand out in a crowded digital raceway. From crafting scroll-stopping content to designing eye-catching graphics, Alice knows how to create experiences that engage and resonate.

As our resident Marketing Communications Specialist, Nikki has over 20 years marketing, content marketing, social media, PR and event management experience. Her winning formula is her ability to blend creativity with strategic insights. This ensures that every piece of content she creates not only resonates with its intended audience but also achieves the intended results.

As our SEO Performance and Growth Manager, Nick joins us from SLAM Strategy bringing 13 years of experience in helping SMBs achieve performance-driven success. He’s worked across diverse industries including home improvement, tourism, hospitality, and retail. Nick’s primary focus is on delivering measurable, long-term growth and driving scalable results for businesses of all sizes. His winning formula is an approach that goes beyond traditional SEO techniques. He optimises search engine performance to ensure businesses achieve sustainable growth even in highly competitive markets.

As our resident Web Developer, Thuy has over 7 years experience in graphic design and web development. Her winning formula is her ability to merge creative design with technical precision. This ensures every website performs as beautifully as it looks. From initial concept to final development, Thuy's commitment to quality and innovation drives her to create digital experiences that stay ahead of the curve.

As our Administration and Finance Coordinator, Melissa has over 25 years experience in administration, finance, HR, payroll, office management and compliance. Her winning formula is her meticulous attention to detail and process-driven approach ensuring Refuel's operations run as smoothly as a well-oiled machine. From managing critical finance functions to coordinating HR activities, Melissa's expertise in compliance and administration keeps our entire team on track and performing at peak efficiency.

As our Senior Consultant, Simon has over 18 years of experience in the technology for impact sector, having driven growth and strategic partnerships across the Asia-Pacific regions. His winning formula is his collaborative approach to leveraging technology for meaningful impact. With deep experience working alongside major tech players, Simon’s strategic mindset and passion for purpose-driven growth ensures we continue to expand into new sectors where our unique value proposition creates lasting change for ambitious organisations.

As our Administration Support Specialist, Gowiusky brings over three years of experience with a wide range of project management and digital marketing tools. His winning formula is ensuring the daily operations for the team run smoothly and efficiently. Gowiusky provides dedicated support to our CEO, Ryan and the rest of the pit crew while also serving as a key point of contact for our clients and internal stakeholders.